Simplicity is where the power of your brand resides.
Are you just starting out with your new business and wondering what to do about branding? Many new business owners are uncertain of how and where to begin.
Are you creating your brand from scratch? Or do you have a brand in place already but know you really need to work on refreshing and improving it?
Take 2 minutes to watch the video below. It will help you kick off some deep thinking about your brand. And it shows you the importance of creating a brand that touches the hearts and minds of your target market.
The best way to start harnessing the magic of branding is to to understand what it really is at its essence. Hint: Branding is never about you.
More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.
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