Your small business success partner.

Well hello there,

In case we haven’t met before, I’m Linda Lopeke, the NerdyGirl  also known as smartstartcoach. I’m a fellow entrepreneur and recognized leading expert in multiple professional disciplines who is curious, open, direct, sincere, hard-working, and generous.

I stand for the freedom to choose yourself and make your life your life’s work.

I’ve dedicated my professional life to helping people just like you develop the courage, clarity and confidence to go after their crazy-ass dreams, no matter what they may be.

In fact, over 77,000 entrepreneurs around the world, from all walks of life, are living their own uniquely personal definitions of success right now, both online and offline, as a result of working with SMARTSTART.

How about you? What do you stand for?

Work is my spiritual practice, mastery my ministry. I honour the gifts, experiences, and those who helped me achieve my professional success by sharing what I’ve learned for the benefit of others.

My genius is the ability to help you discover and re-connect with the untapped potential hidden deep in the soul of your business and your unique self. And I have a natural talent for showing you how to turn your “to dos” into “ta das”!

YOU have a special genius and natural talents too, even if you are not aware of what they are or how to use them effectively for your own benefit and in your business just yet.

Would you like to discover your own genius and learn how to use it to build your dreams, move your business forward, and make competition irrelevant? Do you want to go from idea to income to icon?

SMARTSTART is the perfect place to be for those who say “yes“!

It thrills me to help digital entrepreneurs and small business owners reclaim their power, get their best work out into the world, build companies strategically, develop core professional competencies, become masters of business management, and excel as industry leaders.

Supporting you as you learn how to use your unique genius to power your business success is my chosen path for leading the change I want to see in the world.

Why me?

Since 1982, I’ve helped many thousands of people and hundreds of companies of all sizes and descriptions see themselves, their businesses and their opportunities differently.

Here are just a handful of my 300 or so corporate clients you might recognize:

Smartstartcoach - Corporate Clients

But you don’t need to be a big company to work with me — I love helping small business owners, entrepreneurs, and those who are just starting out succeed even more.

Yes, business owners just like you are building standout businesses with SMARTSTART right now and you can too!

Don’t get left behind. Your gifts and creativity power the future! You ARE the new economy! And you can be thriving and absolutely crushing it out there with the right help! Building your courage, clarity and confidence and knowing what to focus on right now to get the best results from your business helps you do that.

It pains me to see smart, inventive, passionately committed people drowning in misinformation, struggling to make their businesses work using trial and error, while losing sight of their unique essence and voice, questioning their own self-worth and impact, and undervaluing their products, services, and contribution.

Why now?

These preventable situations waste time and money, impact profitability, erode confidence and self-esteem, disrupt personal lives and relationships, and keep you from sharing your best work with the world.

So I decided to do something to help you build a standout business faster.

In 2002, I created SMARTSTART. Our business accelerator and advisory programs  are for new and up-and-coming business leaders and professionals who are ready to embrace their true selves, who want to live and work by their own rules, and who need to be able to confidently deal with the increasing demands and challenges of a growing business.

My latest offerings are for small business owners and digital entrepreneurs who are all in. People fueled by innovative collaboration and dedicated to serving others. People on a mission to build a business that matters and one that lasts. SMARTSTART teaches tomorrow’s leaders how to #loveyourwork, #sellmorestuff and #keepmoremoney.

Does this sound like you?


Big or small, on average, my clients earn a minimum 10x return on their investment in working with SMARTSTART and greatly reduce their risk of business failure.

Did you know 90% of online startups fail in their first 120 days of business and only 1% of web-based businesses ever make a dime? Sobering, isn’t it? It’s a statistic not shared by those working overtime to sell you the illusion of effortless success that’s just one magic formula, two clicks and your credit card away.

And it makes me sad, as well as extremely annoyed with them and afraid for you. I HAD to do something about it. Which is why I created SMARTSTART.

Our business unconventional business accelerator and advisory programs help digital entrepreneurs and new C-level executives build core competency, develop new skills, and grow personally and professionally into exemplary visionary leaders. Our focus is on speed, excellence and consistency of execution, mental toughness, flexibility and adaptability.

Are you ready to get your best C-game on? Join SMARTSTART. I would love to have you become a member of our awesome family of mission-driven entrepreneurs and savvy small business owners!


Unleash the small business hero in you

SMARTSTART is the most comprehensive strategic business development and leadership program available for creating a business and life you love. With a twist.

Our client success stories are created in ways unique to each business owner.

That’s right! Our goal is to help unleash the small business hero in you.

SMARTSTART changes how you think about yourself and your business. We always start where you are but work on your end game too. All strategic and tactical decisions you make flow from there.

And ours is the only strategic business development program that lets you work at your own pace in a collaborative partnership with me!

Stop blending in. Stand out from the crowd and make an impact!

Are you trying to build your business in a way that was successful for someone else?

Copying what others have done does not work. You are not them. And all those generic blueprints and roadmaps you’ve been downloading? Forget about them.

Strategically focused work, in 12 critical areas needed for all business success, is the faster way to get from where you are to where you want to go. Working in 90-day blocks (traditionally called fiscal quarters), stretching your comfort zone, and focusing your undivided attention on making steady progress, in small measurable steps, along the way changes everything.

It reduces your risk of failure. It gives you four chances each year to pivot and change course when correction is needed. And it transforms your business — taking it all the way from idea to impact.

Not thrilled with your business results and income to date?

Change it with SMARTSTART!

You can build a business you love that’s as unique and valuable as you are without sacrificing your health and relationships. A business that:

  • generates ongoing, predictable income that supports your lifestyle,
  • adds meaning and purpose to your life while making a positive difference to others, and
  • creates an impact so powerful, competition becomes irrelevant.

Find The Magic Door!

Some people are selling what you see as magic solutions. There are no magic solutions. There is The Magic Door.

SMARTSTART cannot open the door for you. No one can. You learn how to recognize the door and I know magic waits for you on the other side.

No key is required to enter. A magic door opens automatically for you when you do the hard work required, not just on your business but also on yourself.

You can’t always find The Magic Door on your own. Sometimes you need someone to help you find your way.

And, over time, as you experience the transformation in your results available to you through SMARTSTART, you discover many magic doors that can open for you. Each one more compelling and awesome than the last.

Experience the SMARTSTART difference.

SMARTSTART isn’t one-size-fits-all!

SMARTSTART provides custom-tailored programming, unique to you, that solves tomorrow’s problems today. Solutions that are the best fit for where you are on your business journey right now — even if you’re feeling stuck in the just-an-idea  stage.

I help you learn how to use your unique genius to build your business strategically and work collaboratively with you to increase:

  • your customer base,
  • the amount of money your perfect people spend on your products and services, and
  • the frequency with which they do business with you.

These are essential to creating sustainable income from your business. But they’re not the only factors in your success. You too must commit to continuous learning and professional growth.

SMARTSTART isn’t like any other coaching you’ve had before.

You are never the same person after you go through a magic door. And the things you learn about yourself and your business, through SMARTSTART, remain with you for a lifetime.

Your thinking stretches beyond current comfort zones. Your success comes from a state of grace and personal power, not by following the crowd or the latest trends. What is possible for you has no limits other than your imagination.

All of your critical business decisions are backed by science and validated by real-world testing. You learn to choose yourself and trust the evidence and your instincts.

SMARTSTART is often copied but never duplicated.

It’s the place to be to get the results you want but don’t have and change the results you have but don’t want.

Our members represent the highest standards of professional excellence and achievement. And it gives me great joy to help them in any way I can while learning from them too.

Your best work, along with your confidence and pride in all you’ve accomplished, leaves you able to say: “I have my own business and it’s making a positive difference in the world and in people’s lives!

P.S. Not a member of SMARTSTART yet? Join our free Insider Community  here. Gain an instant advantage over competitors just by using what you read in our monthly newsletter!

SMARTSTART has helped clients of all sizes and descriptions create revenue, reduce expenses, and acquire funding in amounts ranging from tens to hundreds of thousands to millions of dollars.

Many of my methods are unconventional and unusual. However, they are so effective they’ve been featured in Harvard Business Review multiple times. And my work has been seen in many other noteworthy places too.

At the start of the day it’s about your possibilities. At the end of the day, it’s only about your results.

For many, the SMARTSTART Philanthropy Program is the most practical and cost-effective way of working with me today to create success for you tomorrow.

Linda M. Lopeke Velocity

Not sure of the difference SMARTSTART can make? Check out what those who’ve been there say about working with me or better yet, try Discover Your Genius for yourself and start making a difference to your business today.