People Don’t Care About Your Brand
People care about what you can do for them. It's true. People don't care about…
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How What You Wear Affects Perception
Let excellence be your brand. Your brand is communicated by what people see as well…
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Brand Dimensions and Drivers
What people think matters. That is why we invest in creating our brand. When creating…
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The 7 Elements that Work Together to Create a Strong Brand
A brand is only as strong as the thinking and conscious decisions behind it. Once…
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Identifying Your Ideal Customer
You cannot be everything to everyone but you can be the best something for someone.…
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How to Position Your Brand for Success
FACT: People do business with brands they can relate to and trust. Brands are like…
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Colours by Culture and Religion
Colour is a powerful marketing tool when appropriately used. Before choosing colours for your brand,…
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The Big List of Logo Design Resources
When people use your brand name as a verb, it is remarkable. ~Meg Whitman Building…
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Tips and Tools for Choosing a Signature Colour for Your Brand
Use colour consciously to communicate your brand promise. Once you have answered all the key…
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Branding Secret #5: Communicate
Communicate the character of your brand and what it stands for. The fifth branding success…
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Branding Secret #4: Validate
Successful brands build customer relationships on a foundation of emotional connection and trust. So, let’s…
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