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SEO is not rocket science. But you do need to use your head and have a solid plan for it.

Who doesn’t want to improve online visibility? I know I do. And you should too. Which means we both need to spend some time in learning more about the science of search engine optimization (SEO).

Search engines reward web pages with the right combination of ranking factors by placing them higher in the list of organic search results. That’s why you need to know what these factors are so you can do everything possible to ensure your content generates the right type of signals.

Don’t be intimidated! Not all of the factors that influence SEO success are highly technical. And even if you decide to hire this work out, you need a basic understanding of what’s involved and why it’s important.

The Search Engine Land Guide To SEO explains these factors in more depth, along with providing useful tips and a tutorial on implementing them.

Download the full Periodic Table of SEO Success Factors here.

Read the Search Engine Land Guide to SEO here.

Start planning ahead for the changes you need to make to improve the online visibility of your website this year.