Marketing without data is like driving with your eyes closed. ~Dan Zarella
I downloaded this Summer of Marketing Checklist containing a list of 10 things to do for a successful marketing campaign. I like to run experiments that test recommendations like these and thought you might be interested in doing so too.
Here’s the list I’m testing:
- Set an exact 90-day goal of where you want to be with your marketing.
- Have an extremely clear customer avatar and know the specific problem you are solving for them.
- Create a list of 10 strategies that will help you achieve your specific goal. Use estimations for each of the possible options.
- Sort the list of marketing strategies from #3 (above) by which one will have the largest impact towards your goal within 90 days.
- Do your first activity for 9 days.
- Track and record how the activity performed toward your goal every day.
- On Day 10, spend 80% of your time doing a new marketing activity and 20% doing the previous week’s activity for 9 more days.
- At the end of day 18 evaluate which of the 2 options got you closer to your 90-day goal.
- Spend 80% on the activity that was the most effective. Spend 20% on #3 on your strategy list. Stop doing whichever of the first 2 activities was least effective.
- Repeat this process for 90 days until you hit your goal.
I think these recommendations have potential! Even better — this 90-day approach provides 4 opportunities to improve marketing effectiveness each year.
Let’s experiment together and see what they do for our businesses! You in?
More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.
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