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People don’t buy what you do. They buy why you do it. ~Simon Sinek

To create a long-term sustainable income from your business, you must find your compelling reason why you are in business in the first place. My late accountant, Joseph Roberts told me that again and again when I started my business in 1981.

Here’s how you do that:

Stop thinking about what you’re going to sell and who you’re going to sell it to. Instead, clear your mind and think only about your why.

A gentle reminder:

People don’t buy what you do. They buy why you do it.

More recently, we have thought leaders like Simon Sinek speaking the same timeless message. So spend as much time as it takes for you to be completely clear on why you are in business. For some, it might take days to figure out; for others possibly months. (Don’t worry. I’ll wait.)

INSIDER TIP:  Everything starts with your why. If you don’t know what it is, you can’t make the right decisions about what and who and you won’t be able to power yourself through all that is necessary for your business to succeed.

Being clear on your why is key to not quitting. You may find yourself feeling that way about your business from time to time. Or perhaps others in your life don’t understand what drives you to keep at it when it looks futile. These are the times when you need to draw strength and courage from your why.

Here’s why developed SMARTSTART programs:

I believe everyone deserves to be able to make enough money from their chosen work to provide for their personal and family needs at whatever level desired.

We no longer live in a society where you can maintain personal independence through job security and rewarding, upwardly mobile, lifelong careers. In fact, I’ve never believed in the notion of job security. Ever. I have always only believed in the security that comes from creating your own work and income streams.

My secondary motivation was I wanted to do something to honour all the great mentors who helped me achieve my success by giving back to others and sharing what I had learned about business over the years with them.

As Simon also says: “The goal is not to sell to people what you have, the goal is to sell to people who believe what you believe.” So, if you’re someone who believes in creating your own security and are ready to go pro, stick with me. I’ll show you how to build the business you want.

More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.

PS Did this post speak to you? If so, please feel free to share it with your own communities, friends and followers. Thanks for sharing the love! ♥♥♥