We could all use a little professional help with our business from time to time.
Still, there are people who don’t invest in business coaching because they are unsure of what they’ll get out of the experience or fear spending their money on it and not getting any return on the investment.
There are many reasons people work with a business coach. Some want the benefit of a second opinion on their ideas while others simply need to be held accountable for taking action on their commitments.
Here are the top 5 reasons clients I have worked with hired a business coach:
1. Not experiencing desired results
If you’ve been working on your business for several months and aren’t reaching your personal, financial or customer growth goals, hiring a business coach can be a good choice. S/he can look at your current activities and habits and help you see where you could make changes to improve efficiency and effectiveness.
A coach can also help you determine if the goals you’ve set are realistic and whether or not the actions you’re taking toward them are supportive of success. A good coach will hold you accountable for keeping your commitments and help you stay motivated too.
2. Not knowing where to start
Learning how to set up and operate a business in a way that includes all the management activities you need to do to make it work can be overwhelming. A business coach can shorten the learning curve by showing you which areas to concentrate on mastering first.
3. Confusion when there are multiple options for moving forward
There will always be more than one way you can achieve your objectives but, given your personality and available resources, there will be ways that are more suited to your needs than others. It can be expensive to take on this learning on a trial-and-error basis. And there’s really no need to risk that approach when talking with an experienced professional can help you more easily come to an appropriate decision.
4. Need to be challenged
We automatically apply self-imposed limits and can easily become a little too comfortable with the status quo. If you’re the type of person who does their best work in response to a challenge, a good business coach can be relied on to push you out of your comfort zone, expand your thinking and test the limits of your beliefs often with incredible results! It’s not unusual for clients to discover hidden strengths they never knew they even had.
5. Need for outside accountability and motivation
A business coach comes with built-in motivation. Not only are you investing money in their support and advice, there’s nothing like having a regular session scheduled to discuss your progress to ensure that you’re getting the required work done between appointments.
Even when you are sure you know what you are doing as you pursue your various business building activities, having professional supervision of your output and results can double your joy in success and halve your sorrows when things don’t work out.
Will you reap the rewards of working with a business coach? Absolutely, if you’re working with the right one and absolutely not, if you don’t do the work required in the relationship. Your coach is not a magician but, when you’re working with a good coach and keep up your end the results can be pure magic.
Be assured, wherever you are in your business building journey, a professional business coach may be just what you need to take it to the next level!