Skip to main content

Your first goal is to have your offer convert to a sale. Your second is to have it convert at the best price.

There is a difference between price and value — you set price; you sell value.

Author John Armstrong makes a key distinction, which most of us sense intuitively but can rarely explain with eloquence:

Price is a public matter — a negotiation between supply and demand. A thing’s price is set in competition. So the price of a product is determined by how much some people want it, how much they are willing to pay, and how ready the creator/developer/manufacturer is to sell. It’s a public activity: lots of people are involved in the process, but your voice is almost never important in setting the price.

Value, on the other hand, is a personal, ethical and aesthetic judgment — assigned finally by individuals, and founded on their perceptiveness, wisdom and character.

More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.

PS Did this post speak to you? If so, please feel free to share it with your own communities, friends and followers. Thanks for sharing the love! ♥♥♥