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The secret to selling coaching programs, courses and services is understanding why people buy them in the first place! And there are 3 reasons people buy your courses, coaching programs and professional services: Tylenol, spinach and chocolate.

So, before you can create effective marketing for what you sell, you must understand your prospects’ motivation for the purchase.

TYLENOL buyers are in pain. They want a fast-acting remedy to eliminate that pain or at least reduce it significantly. They want to FEEL better.

SPINACH buyers are feeling weak in some aspect of their work or life. They are willing to “eat their greens” to turn their weaknesses into strengths. They want to DO better.

CHOCOLATE buyers are reward seekers. They want the fame and fortune without having to pay the price of actually doing the deep work. They want to HAVE more.

Selling your coaching programs, courses and services

A well-designed signature solution serves the client Tylenol, spinach AND chocolate. A well-designed marketing campaign does the same, but promotes just one of the three remedies at a time.

Understanding this is how you make effortless sales; your marketing does all the heavy lifting for you! And it’s one of the (several) keys to becoming an unbeatable entrepreneur.

You’ll learn exactly how to approach selling your coaching programs, courses and services (and more!) and activate your revenue in SMARTSTART. See our typical results, learn more and apply here!