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The new year is always an opportunity for a fresh start!

When a new year is imminent, I recommend taking some time to review the past for opportunities for improvement. That’s one way we grow. This best practice also applies to your business.

On my year-end review list is taking a close look at all the aspects of our online presence to see where change would be refreshing or consistency is lacking. In preparing for that, I came upon this excellent process for how to optimize profile photos across social media on Mashable and immediately added it to our Review Project task list.

I encourage you to look at your own social media accounts and to pay attention to where a little tweaking of your own might be a good idea. Mari Smith just had all new headshots taken to celebrate her weight loss. I plan to do that too before year end. It’s been way too long.

Of course that’s not the only thing you should look at. Consider also your bios, website links, branding — the total impression of you/your business on the web. Happy reviewing!