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smartstart - love your work - be guru proof

Here is your invitation …

to get early access to

GURU PROOF: How to Spot Faux Experts Before They Kill Your Business Dreams! It’s coming out this Fall from SMARTSTART.

But you can get the secret passwords that unlock sample chapters as they are being completed over the summer so you can read them before the book is even published when you subscribe to our monthly newsletter [SMARTSTART] Insider*.

This book can potentially save you tens of thousands of dollars just by knowing how to tell a real expert from a fake one. And, it helps keep you from wasting time and money investing in coaches, courses and masterminds that don’t move your business idea forward.

There’s a contagion of faux experts out there happy to take your money. But, no matter how well it’s packaged, bullshit is still bullshit.

So don’t be fooled. Get schooled!


The [SMARTSTART] Insider newsletter is published on the first Sunday of each month. The June edition will provide the backstory to the GURU PROOF project.

The first secret code to see a completed chapter will be provided in the July edition of the newsletter. In August, a second secret code for a different sample chapter will be added. And a third secret code will be in the September edition.

Also, there’s a “big surprise” planned for subscribers only in the October newsletter! 🙂

Guru Proof by SMARTSTART

The Seven Freedoms of Entrepreneurship

Seven freedoms of independence are achievable through entrepreneurship. And they are often what drives choosing to start a business over traditional employment.

The problem is there are too many fake experts online preying on the vulnerable who look to them for help in building a successful business. Sadly, you can spend way more money on them than you can afford, yet still come up empty. So clearly this has to stop!

How close are you to enjoying the seven freedoms of entrepreneurship as a result of investing in gurus?

1. Freedom of choice
2. Freedom of creative control
3. Freedom from work
4. Freedom from financial scarcity and constraint
5. Freedom from influence and expectation
6. Freedom from hope and dependence
7. Freedom from ordinary and routine

If you are still a long way from business success, despite doing all the things, you are not alone. And the good news is that’s exactly why I’m writing this book for you. 🙂

YES, send me the monthly SMARTSTART INSIDER newsletter with the secret codes to unlock sample chapters of GURU PROOF as they are completed.