Brands are created in hearts and minds, not companies.
Every execution and delivery decision you make with respect to your products and services is influenced by your why. But, if you don’t know what it is, and don’t communicate that why effectively to your audience, your branding impact and influence on sales is going to be mediocre at best.
I recently came upon the video I’m sharing with you today. It demonstrates, in a very compelling and entertaining way, how knowing your why completely changes what you produce. It’s going to be the best 3.5 minutes you’ve spent on your business today. (You’re welcome.)
More next time. Until then, remember to LOVE YOUR WORK, whatever it may be.
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