was successfully added to your cart.

Cart

Blog

9 Ways an Online Business Goes to Hell

The Icy Pit to Hell - photo

Photo credit: Trey Ratcliff

 

 

  1. Believe every sales letter you read.
  2. Build your web site before you build your business.
  3. Create products for *everyone*.
  4. Make your branding all about you.
  5. Focus on quantity (not quality, value or service).
  6. Practice indifference (or outright lie) to your customers.
  7. Become expert at grovelling for gurus.
  8. Take the money and run.
  9. Ignore basic principles of accounting and tax planning.