The Velocity Program

Business Building — The Smart Way

When you’re building a business you’re either all in, or you’re not. — Barbara Corcoran

The SMARTSTART Velocity Program is for business builders who are all in.

In Velocity, you learn how to build a business the hard way so you can get better at it. We work with the strategies, tactics, tools, and ways of learning best suited to you right now.

You also learn to be incredibly smart about how (and when) you do what is needed to succeed. That’s how we make the hard way the smarter, easier, and better way in the long term.

Unleash the small business hero in you!

Finding the right strategic success formula for your business requires facing three critical challenges: business building, personal growth, and professional development. Our Velocity Program covers all three.

Your work in our program is specifically tailored to help you:

  • Find your perfect people to attract as clients and customers.
  • Design, create, and market desirable products and services.
  • Set up, manage, and grow your business.
  • Create, serve, and support your community.

Velocity does not include:

  • One-size-fits-all blueprints.
    All of our program work is custom-tailored for you and your business.
  • Bullshit.
    Critical decision-making is backed by science.
  • Compromise.
    It’s the hard way. Done well. All the way.

What to Expect in Velocity

Velocity is a two-level, flexible program designed to help you build a better business faster. A program custom-tailored to be as unique as you are.

LEVEL 1: Discover Your Genius (open to all).
LEVEL 2: Apply Your Genius (limited spots available).

Our smartstartcoach works on your business right along with you as you apply what you learn providing an unprecedented level of personal support compared to other programs. And Velocity is the only program of its kind that actually pays you to participate when you do the work and reach specific milestones.

In both levels of the Velocity Program, we’ll be looking at (and working on) your business and its related opportunities and challenges from the 12 perspectives shown below.


LEVEL 1: Discover Your Genius

Every small business owner and entrepreneur has unique strengths, talents, and hidden genius. But most don’t make the most of them even when they know what they are. Discover Your Genius is a 360° assessment completed with you for every aspect of your business — yes, all 12 perspectives and then some!

This end-to-end, top-to-bottom review serves you well for years to come. You learn a lot about yourself and your business from the exercise. But, it does not obligate you to continue to the next, more advanced level of our program.

After receiving your completed Discover Your Genius questionnaire, we look at everything you’ve got and are dealing with right now related to your business, including your competition. Then we schedule a follow-up interview to discuss the results of our comprehensive review, explore your potential business opportunities, talk about your desired lifestyle, and go over the best next steps recommended exclusively for you.

The end result is a personalized Genius Heatmap that shows you exactly where your untapped talents and genius are hiding in your business, just waiting to be discovered and put to work for you. You’ll know which areas you excel in and which have the greatest potential for moving your business forward as desired. The heatmap is yours to keep even if you aren’t ready for or can’t yet be promoted into the advanced level of the Velocity Program.

Armed with this key information, you’ll be able to start creating and implementing business strategies and marketing plans that deliver better results by catering to your unique strengths, skills, and capabilities.

You can work on your genius-related projects on your own, either independently or with another coach, or with 1:1 collaborative coaching support from smartstartcoach – it’s your choice. Whatever you decide, you’ll know where to focus your attention to get the business results you want but don’t have and change the results you have but don’t want.

LEVEL 2: Apply Your Genius (Velocity 1.0 & 2.0)

While Discover Your Genius provides the information needed to move your business forward on your own, you have the option of working collaboratively with smartstartcoach on critical business challenges and projects.

In the advanced level of the Velocity Program, you learn how to Apply Your Genius as you work on the areas you’ve chosen to focus on to build your business at the speed just right for you (Velocity 1.0 or 2.0).

This gives you the benefit of access to professional expertise and private coaching as you pursue specific goals and objectives and offers both accountability and support to keep you on track.

You are the focus; but you aren’t working alone

If solid strategies and excellent marketing plans were the answer, everyone would be successful. You also need someone to listen and understand your unique situation.

When you purchase Velocity 1.0 or 2.0, you’ll be working with smartstartcoach on your business in twelve 1- or 2-hour collaborative coaching sessions over 90 days. You’ll also be able to call smartstartcoach between sessions to discuss any sticking points or obtain a second opinion on whatever project(s) you are working on while enrolled in the program.

This level of collaborative coaching and dedicated personal attention and support is simply not available in any other business training or coaching program offered online.

More importantly, we’ll make specific recommendations and adjustments that fit your genius, business, and situation to help you succeed long term. And that’s not all. Velocity is the only program that actually pays you to participate when you reach specific milestones!

Check out the tabs below to review how we’ll work together in the Velocity Program from start to finish, then continue reading for more details.

After you purchase Discover Your Genius, we send a questionnaire you use to tell us about yourself and your business. The information provided is kept confidential and used only to review and assess your current status, activities, and achievements to date in the 12 key areas required for business success.

There are no wrong answers to the questions (even if you don’t know the answer yet)! We are just creating a picture of where you’re at now and where you’d like to take your business while we work on uncovering your hidden skills, talents and genius. After receiving your completed questionnaire, we schedule an in-depth telephone interview to discuss our review and assessment findings.

Your Genius Heatmap

During your follow-up interview, we’ll be creating a Genius Heatmap highlighting all of the areas of genius unique to you. We send you the completed heatmap shortly after your interview.

Your heatmap shows you which of the 12 key areas have the greatest potential for moving your business forward. Most people choose to work on these areas first but you might have something more urgent you want our help with.

Discover Your Genius provides many insights into the current state and strengths of your business (or business idea) and your Genius Heatmap provides you direction for moving forward.

It does not, however, obligate you to join the next, more advanced level of Velocity.

The advanced level of our Velocity Program provides collaborative coaching in active work sessions with smartstartcoach. You’ll learn how to apply your genius to build your business as you pursue specific goals and objectives.

For those participating in Velocity 1.0 or 2.0, work session 1 is used to identify the outcomes, projects, and processes that make sense for you to focus on for the next 90 days.

In work session 2 we’ll develop a strategic workplan based on your priorities identified in the first session and a professional development plan for any specific learning that might be needed to support you for the next 12 months.

Your remaining sessions (3 through 12) are spent working together to complete the specific tasks and projects you’ve chosen to focus on in Velocity.

Tracking Your Progress

A custom dashboard is used to track progress as you complete your work with smartstartcoach in Velocity 1.0 or 2.0. Your strategic workplan, professional development plan, and dashboard can all be used indefinitely after completing the advanced level of the program.

Details to Note

Discover Your Genius is open to all and requires the completion of a detailed assessment and participation in a follow-up interview within 10 business days of purchase. You must complete this level of the program to be considered for admission to the advanced level of the Velocity Program.

Velocity 1.0 and 2.0 require a 90-day commitment and participation in 12 collaborative work sessions. Limited spots are available. There is 1 week off between sessions 6 & 7 during which you’ll be given an unusual assignment to complete which is not directly related to your business.

You choose the speed you want to work collaboratively with smartstartcoach in the program:

  • FAST (12 2-hour sessions + up to 4 quick calls as needed: Velocity 2.0) or
  • FASTER (12 1-hour sessions + up to 6 quick calls as needed: Velocity 1.0)

Do not take on unmanageable debt to participate in this program. Velocity is an excellent investment. One that serves you well for years to come. But being a responsible business owner includes knowing what you can realistically afford at any given time.

We invest in your success if you do too

We both know transformation isn’t easy and it does take time. If you invest in SMARTSTART, then we’ll also invest in your success and satisfaction. Yes, that means you get paid to participate if you do the work and reach specific milestones.

Here’s how that works. We’ll pay you $500 CAD once you reach the end of your first 90-day collaborative coaching work in the Velocity Program. Why 90 days? Because after 30+ years working with clients just like you, we’ve seen the difference 90 days can make!

Want to stay in the Velocity Program for an entire year and complete multiple 90-day programs? We’ll more than double down and pay you $1,500 CAD (an additional $1,000 bonus) on your 1-year anniversary just for choosing yourself and working intelligently and strategically on your business. It’s just one more way to celebrate your hard work when you achieve your goals.

Discover Your GeniusNo obligation to join Velocity.

$ 500

per assessment

Velocity 2.0Fast results!

$ 12,000

payable in 3 installments

Velocity 1.0Faster results!

$ 6,000

payable in 3 installments

One Last Thing…

What about a money-back guarantee?

Velocity is only for business owners and entrepreneurs who are all in. There is no money-back guarantee for those who quit mid-program. Especially as we’ll have completed many hours of work on your behalf before you even have your first session with smartstartcoach.

We realize online coaching isn’t for everyone and work hard to enrol only those who can truly benefit from this program and who are prepared to do the work. But, we only want satisfied clients.

If you don’t feel Velocity is a good fit, let us know within 30 days of your first work session and we’ll release you from completing the program and making any further payments (i.e., your remaining installment payments 2 and 3).

The best time to apply to Velocity was yesterday.

The second best time is now.

Discover your genius and let’s find out where we can take your business today!

Discover Your GeniusNo obligation to join Velocity.

$ 500

per assessment

Velocity 2.0Fast results!

$ 12,000

payable in 3 installments

Velocity 1.0Faster results!

$ 6,000

payable in 3 installments