Our Philanthropy Program

A way to help others. By helping yourself first.

Got a solid business or business idea, but no lottery win or trust fund you can draw on to make the dream happen as quickly as you might like? Looking to carve out a place at the top as an expert, thought leader or influencer?

Working a side hustle and waking up every morning wanting to hand in your resignation so you can pursue your business dream full-time?

Tired of seeing others succeed online and thinking “Dammit, that should be me!”


We ARE accepting applications for the next available openings for September. Interviews are running throughout August.


SMARTSTART invests in building profitable, standout businesses that make competition irrelevant for extraordinary entrepreneurs, experts, and visionary leaders with high potential.

Our innovative philanthropy program makes it possible for business owners to enjoy the rewards of helping others, by first helping themselves. And, when we’re working together you’ll be listened to attentively, reassured gently, and loved generously with everything we can possibly do to help you create your own business and marketing success story.

Many past recipients of our support, people of all ages from many different walks of life, are now living their business dreams. You can too!

We have one mission – fast-tracking your business success by providing subsidized access to reliable resources, expertise and professional guidance/support that otherwise might not be available to or affordable for you.

Many businesses struggle to survive due to a lack of:

  • funding and working capital needed to support strategic business development,
  • effective marketing, communications, management, team building and leadership experience, and
  • knowledge of what is truly needed for any business leader to succeed and rise to the top.

We help prevent visionary business leaders from wasting their time, money and energy by filling those gaps as they work on establishing a strong online presence capable of creating sustainable high income for themselves from their marketable business ideas.

Here’s What You Experience

You’ll be crafting your unique business success and presence-defining strategic marketing plan with expert professional guidance and support in 90 days or less.

You’ll say “goodbye” to guesswork! And stop going around in circles.

You’ll be absolutely clear on what you need to do to build a wildly successful business, including:

  • your must haves (that if not met cause you pain)
  • your mission (and why it’s important to you)
  • what you stand for and promise to deliver
  • the gifts, skills and talents you bring to the table
  • who you serve and how you can best do that
  • the strategic relationships you’ll need to build
  • where you’ll share your message (and what it is)
  • how to package your signature solution(s) and create irresistible offers
  • your financial, customer, operational and growth targets
  • the best frameworks, strategies and tactics for quickly achieving them
  • how you’ll know you’ve succeeded as a visionary leader and MUCH MORE …

You’ll learn new skills and let go of unproductive thinking and behavior putting an end to feeling stuck and overwhelmed forever.

You’ll discover the most efficient and effective ways to implement the best strategies for meeting your specific business goals and marketing objectives and achieving rapid results at the least cost.

You won’t be doing it all alone; you’ll have direct, personal access to a leading specialist in presence marketing and strategic business development who works with you as a collaborative partner from start to finish.

Sound good?

Our Track Record

SMARTSTART began as a $50M social experiment in 2002 and became available online in May 2007. It quickly grew to helping many thousands of business owners build their dreams in 93 different countries around the world. (As of August, 2020 over 263,000 entrepreneurs know the difference SMARTSTART makes to business success.)

No dream is too small or too large to qualify for participating in our innovative philanthropy program.

To date, SMARTSTART has provided more than 75,000 hours of subsidized professional services, project management, team building and strategic digital marketing and business development advice, in combination with various levels and types of education, financial aid and other assistance given to entrepreneurs and experts with demonstrated high potential for business and leadership success.

Here’s how we’ve helped some of our SMARTSTARTers who are just like you!

Recent Client Success Stories

Perhaps you can relate to these recent applicant success stories.

Like so many people out there, this client had spent a fortune on masterminds that didn’t deliver on their promises. Worse, she had paid a hefty 5-figure fee to a marketing consultant who did not complete the work despite being granted deadline extensions totaling 5 months.

This client has an awesome signature program with a great track record, but no comprehensive digital marketing strategy, support or campaign plan to consistently generate leads, qualify prospects and drive sales. Her challenge? Creating increasing, consistent demand for services.

After the digital marketing review, she had 119 recommendations to consider designed to create marketing momentum to help her be seen, heard and found, a 90-day plan identifying what to focus on first, and an annual marketing and promotion campaign calendar to work with to guide implementation. She’s been adding new clients consistently with much less effort every week and has added multiple additional team members to meet demand!

This man dreamed of making a major impact by changing the lives of children around the world. He’d created several successful small-scale local initiatives and had written a book (but didn’t know how to sell it) and wanted a wider stage for spreading his message of hope and unlimited possibility for all (but didn’t know how to work with the media). Like many, he had a limited budget, had tried a lot of ways to move his ideas forward (that weren’t working out) and didn’t know where to go or what to do next without losing everything. By narrowing his focus, building strategic relationships, and concentrating on the right things he was able to succeed beyond his wildest dreams in <1 year!

The due diligence review revealed she had a new (and viable) business idea, an old website, no significant social media following, a terrible webinar, sales and marketing funnels that didn’t convert, a stale brand and a history of wasting heaps of money on poo-rus and others who delivered very little useful to growing her business. And every month she was paying for tools and applications she simply didn’t need.

Today, 18 months later, she has an awesome brand, two signature programs (one that delivered 6-figures in revenue last year and another solidly positioned to deliver 7-figures this year), a growing social media presence, an expert sales team and the right strategic partners in place to help keep her business moving forward. She is currently streamlining her martech stack and is well-positioned for exponential growth year after year. And she’s not the only one.

Any of these could be your story too …

Here are just a few of the hundreds of other client success stories powered by SMARTSTART to inspire you!


SMARTSTART Success Story 1



SMARTSTART Client Success Story 10

Examples of Assistance Provided

Our program provides a mix of subsidized support and expert strategic business development and digital marketing advice based on what your intake assessment shows is needed to best move your business dream forward. When you aspire to become a top leading expert, industry thought leader or high profile influencer, it’s no longer about lead generation, it’s about establishing your online presence and generating demand for “brand you.”

Sponsors who choose to back your business dream and rise to the top subsidize up to 90% of the cost to make access to professional services provided by through SMARTSTART more affordable for you (if needed). Here are a few examples of leading expert guidance provided to past clients:

  • marketing video development (cost varies depending on requirements)
  • website/pages, funnel(s), messaging and avatar optimization (cost varies depending on volume of work required)
  • pricing and offer optimization (cost varies depending on positioning and what you’re selling)
  • revenue and cashflow optimization (cost varies depending on current state of business and market variables)
  • digital asset optimization (cost varies depending on quality and quantity of existing assets available)
  • digital marketing strategy development and implementation (cost varies depending on your current situation)
  • social media marketing optimization (cost varies depending on number of platforms and media channels used)
  • webinar and content marketing optimization (cost varies depending on volume and quality of existing assets)
  • sales page, landing page and email sequence optimization (cost varies depending on volume and current state of assets)
  • promotional advertising and media optimization (cost varies depending on requirements)
  • marketing and sales process evaluation/optimization (cost varies depending of current process, lead flow and past conversion rates)
  • tools, technology and team optimization (cost varies depending on current status and future requirements)
  • strategic relationship development and network optimization (cost varies depending on current visibility and authority)
  • business development strategy optimization (cost varies depending on multiple factors, to be determined)

IMPORTANT NOTE: The length of time needed to build your business dream and generate demand at the level you desire varies depending on the:

  • current stage of your business, messaging and offer(s),
  • quality of your digital assets, sales funnel(s),
  • state of your marketing campaigns,
  • tools you’re using and how well you’re using them,
  • skill sets of your team (if you have one),
  • decisions you make and how you apply the recommendations, and
  • commitment to/time spent building your business and establishing your online presence.

Fast learners and action takers make rapid progress in 90 days, the first of which are devoted to learning how to use our recursive methodology called SMARTSTART! It isn’t a race, but the idea is to get you the best results possible and have you working independently in the least amount of time.

Others with more to learn and do or who need longer than that will be considered for additional support and assistance for up to 1 year, with ongoing sponsorship contingent on the progress they have made and the commitment they’ve shown to building their business and preeminence online.

Come join us where data science, strategic thinking and modern craft meet!

Who is Eligible for Assistance

SMARTSTART invests in extraordinary entrepreneurs and experts with high potential whose raw idea, concept or existing business has a viable and verifiable market. Your mindset and attitude must also be well suited to your aspirations; establishing yourself as a visionary business leader is not for the timid or non-action takers.

We do (and pay for) our own research to validate viability using quantitative economic data from multiple reliable sources and global databases. And do other assessments as well.

Your business can be any size and in any stage of the life cycle (i.e., start-up, launch, growth, expansion, or scale).

Your products and services might currently be being marketed online, offline or a combination of the two.

Of course, if yours is a completely new idea or concept, you won’t likely have any marketing in place for analysis, but this does not disqualify you as an applicant. In fact, this was precisely the situation of our most recent beneficiary of the program who came to us with nothing but an idea to work with. We essentially had to start over from scratch.

Also, while there may not be any revenue in your business at the time of your application, the potential for significant revenue growth over time must be apparent (again, as verified by our own independent research).

As the business owner and leader, you can be anywhere on the spectrum of completely inexperienced to highly experienced in your industry, but you must have a certain character and work ethic and commit to upholding high standards of professional excellence to participate in program benefits.

Our goal is to help you realize your business dreams as quickly as possible. Depending on the size of your dream and how hard you’re willing to work to achieve it and establish your online presence, timelines do vary.

The support offered through our program is unique to the specific needs and strengths of each beneficiary client; there are no one-size-fits-all solutions in SMARTSTART.

To begin the application process, you’ll need to complete one or more online assessments (SMARTSTART pays the cost of these, if applicable).

What We Look For

All applications receive equal consideration during the selection process.

We are specifically looking for businesses, leaders and ideas with high potential for successful development. Typically successful applicants share one of more of the following characteristics, in that they:

  • have an idea or business with a viable market,
  • take consistent action on their own behalf,
  • are open to learning and applying new ways of thinking,
  • demonstrate high standards of professional excellence, and
  • commit to holding themselves accountable for their results.

IMPORTANT NOTE: Do not apply to this program if you are someone who wants to half-ass the work while expecting whole-ass results. Also, we do not invest in the following industries: pornography, big pharma, supplements, financial or real estate investing, or multi-level marketing schemes.

How to Apply

We have a two-stage selection process for all applicants:

STAGE 1: INITIAL ASSESSMENT (online application, open to anyone)

The first review involves completing an application form as part of our intake assessment.


There are NO WRONG ANSWERS to the questions. We just need to learn more about you, your business dream(s) and your aspirations.

We might also ask you to complete one or more additional assessments at a later stage of the selection process. (We pay the cost of these, if applicable.)

It usually takes no more than 5 business days to learn the status of your application. A short call will be arranged at mutual convenience if more information is required.

STAGE 2: SPONSORSHIP REVIEW (available to selected candidates only)

Those whose applications are selected to move on to the sponsorship round may be asked to additionally provide two references: one personal, one professional IF their online presence is not yet established. (LinkedIn recommendations can serve as professional references.)

We invest significantly in our program beneficiaries and their businesses by spending money strategically on their behalf and make it possible for them to have access to professional services that otherwise might be well out of their budget.

Some expenses are 100% covered; others are subsidized at up to 90% by corporate sponsors, with the business owner/leader contributing the remaining 10% on his or her own behalf.

This helps business owners and visionary leaders do the deep work needed to make their business successful, without having to take on huge debt or risk making expensive mistakes in the development period.

It’s Your Choice

Successful applicants receive a follow-up call to discuss what we can offer to support their unique needs at the completion of the sponsorship review. There is no obligation to proceed further unless you want to take advantage of the benefits of our support program.


It costs you nothing to apply for benefits and assistance through the SMARTSTART Philanthropy Program. So, if this is something that interests you, do not delay getting your submission in to us for review.

Let’s build your dream!