The Velocity Program

Better business starts here.

When you’re building a business you’re either all in, or you’re not. — Barbara Corcoran

The SMARTSTART Velocity Program is for business builders who are all in. Small business owners and entrepreneurs driven to create things because it feeds their souls. But, all business owners need (and want) to be able to feed themselves and their families too.

In Velocity, you learn how to build a business the hard way so you can get better at it. We work with the strategies, tools, marketing tactics, and ways of learning best suited to you right now. You also learn to be incredibly smart about how (and when) you do what is needed to succeed. That’s how we make the hard way the smarter, easier, and better way in the long term.

Only 10% of all new internet businesses are successful or even still alive after their first 120 days. Selling things does not mean you are in business. Making money selling things means you are in business.

There are no random hurricanes of positive outcome — a successful business is not an accident. Those that do succeed are built on a solid foundation and follow the rules of sound business practice. And it does not matter if your business runs online, offline or some combination of the two — the principles that drive business success apply equally to all.

There isn’t one magic formula for business success

But there is one that’s best for you and your business right now. Finding the right strategic success formula for your business requires facing three critical challenges: business building, personal growth, and professional development. Our Velocity Program covers all three.

Your work in our program is specifically tailored to help you:

  • Find your perfect people to attract as clients and customers.
  • Design, create, and market desirable products and services.
  • Set up, manage, and grow your business with increasing confidence.
  • Create, serve, and support your community with great love.

Velocity does not include:

  • One-size-fits-all blueprints.
    All of our program work is custom-tailored for you and your business.
  • Bullshit.
    Critical decision-making is backed by science.
  • Compromise.
    It’s the hard way. Done well. All the way.

What to Expect in Velocity

Velocity is a two-level, flexible program designed to help you build a better business faster. A program custom-tailored to be as unique as you are where you learn how to apply the principles that must be mastered to put your business in that 10% that succeed.

LEVEL 1: Discover Your Genius (open to all).
LEVEL 2: Apply Your Genius (limited spots available).

Our smartstartcoach works on your business right along with you as you apply what you learn providing an unprecedented level of personal support compared to other programs. And Velocity is the only program of its kind that actually pays you to participate when you do the work and reach specific milestones.

Unleash the small business hero in you!

In both the entry and advanced levels of the Velocity Program, we’ll be looking at (and working on) your business and its related opportunities and challenges from the 12 perspectives shown below.


LEVEL 1: Discover Your Genius

Every small business owner and entrepreneur has unique strengths, talents, and hidden genius. But many don’t make the most of them, even when they know what they are. Discover Your Genius, our entry level program, is a 360° business review completed with you for every aspect of your business — yes, all 12 perspectives and then some!

We look at everything you’ve got and are dealing with right now related to your business, including your competition. Then we do a follow-up interview to discuss the results of our comprehensive review and your unique areas of genius. The end result is a custom heatmap that shows where the areas with the greatest potential for moving your business forward as desired are hiding.

No more guesswork or wasted time working on projects that won’t improve your business results. No more feeling guilty over spending money on courses and training you’ve never actually used because it just wasn’t the right time or even the right training for you. Now you can focus your energy strategically and use available resources more productively.

Workable options just opened up for you

Armed with this key information, you’ll be able to start creating and implementing business strategies and marketing plans that deliver better results by catering to your unique strengths, skills, and capabilities.

You can work on your genius-related projects on your own, either independently or with another coach, or with 1:1 collaborative coaching support from smartstartcoach – it’s your choice. Whatever you decide, you’ll know where to focus your attention to get the business results you want but don’t have and change the results you have but don’t want.

This end-to-end, top-to-bottom review serves you well for years to come. You learn a lot about yourself and your business from the exercise. But, it does not obligate you to continue to the next, more advanced level of our program.

LEVEL 2: Apply Your Genius

While Discover Your Genius provides the information needed to move your business forward on your own, there is also the option of working collaboratively with smartstartcoach on critical business challenges and projects.

In the advanced level of the Velocity Program, you learn how to Apply Your Genius as you work on the areas you’ve chosen to focus on to build your business at the speed just right for you. We offer 1- and 2-hour collaborative work sessions (Velocity 1.0 or 2.0) scheduled over 90 days to increase your probability of success.

This gives you the benefit of access to dedicated professional expertise and private coaching as you pursue specific business goals and marketing objectives and offers both accountability and support to keep you on track.

You are the focus; but you aren’t working alone

If solid strategies and excellent marketing plans were the answer, everyone would be successful. You also need someone to listen and understand your unique situation.

When you purchase Velocity 1.0 or 2.0, smartstartcoach works with you on your business. You’ll also be able to call smartstartcoach between sessions to discuss any sticking points or obtain a second opinion on whatever project(s) you are working on while in the program.

This level of personal attention and support is simply not available in any other business training or coaching program offered online. But that’s not all. Velocity is the only program that actually pays you to participate when you reach specific milestones!

Check out the tabs below to see how we’ll work together in the Velocity Program from start to finish.

After you purchase Discover Your Genius, we send a questionnaire you use to tell us about yourself and your business. The information provided is kept confidential and used only to review and assess your current status, activities, and achievements to date in the 12 key areas required for business success.

There are no wrong answers to the questions (even if you don’t know the answer yet)! We are just creating a picture of where you’re at now and where you’d like to take your business while we work on uncovering your hidden skills, talents and genius. After receiving your completed questionnaire, we schedule an in-depth telephone interview to discuss our review and assessment findings.

Your Genius Heatmap

During your follow-up interview, we’ll be creating a Genius Heatmap highlighting all of the areas of genius unique to you. We send you the completed heatmap shortly after your interview.

Your heatmap shows you which of the 12 key areas have the greatest potential for moving your business forward. Most people choose to work on these areas first but you might have something more urgent you want our help with.

Discover Your Genius provides many insights into the current state and strengths of your business (or business idea) and your Genius Heatmap provides you direction for moving forward. It does not, however, obligate you to join the next, more advanced level of Velocity.

(Click the second tab, Apply Your Genius, if you’re curious about what happens in the advanced level of our program.)

The advanced level of our Velocity Program provides collaborative coaching in active work sessions with smartstartcoach. You’ll learn how to apply your genius to build your business as you pursue specific business and personal goals and marketing objectives.

For those participating in Velocity 1.0 or 2.0, work session 1 is used to identify the outcomes, projects, and processes that make sense for you to focus on for the next 90 days.

In work session 2, we’ll develop a strategic workplan based on your priorities identified in the first session and a professional development plan for any specific learning that might be needed to support you for the next 12 months.

Your remaining sessions (3 through 12) are spent working together to complete the critical tasks and projects you’ve chosen to focus on in Velocity.

Tracking Your Progress

A custom dashboard is used to track progress as you complete your work with smartstartcoach in Velocity 1.0 or 2.0. Your strategic workplan, professional development plan, and dashboard can all be used indefinitely after completing the advanced level of the program.

Details to Note

Discover Your Genius is open to all and requires participation in detailed business review as well as a follow-up interview within 10 business days of purchase. Your unique genius results are documented on a heatmap sent to you following your interview. You must complete the entry level of the program first to be considered for admission to the advanced level of Velocity.

Velocity 1.0 and 2.0 require a 90-day commitment during which you must attend 12 private collaborative work sessions with smartstartcoach. Limited spots are available. There is 1 week off between sessions 6 & 7 during which you’ll be given an unusual assignment to complete which is not directly related to your business.

You choose the speed you want to work at with smartstartcoach in the program:

  • FAST RESULTS (12 1-hour sessions + up to 4 quick calls as needed: Velocity 1.0) or
  • FASTER RESULTS (12 2-hour sessions + up to 6 quick calls as needed: Velocity 2.0)

We invest in your success if you do too

Transformational change isn’t easy and it does take time. If you invest in SMARTSTART, then we’ll also invest in your success and satisfaction. Yes, that means you get paid to participate when you do the work required on your business and reach specific milestones.

Here’s how that works. We’ll pay you $500 CAD once you reach the end of your first 90-day collaborative coaching work in the Velocity Program. Why 90 days? Because after 30+ years working with clients just like you, we know the difference 90 days can make!

Want to stay in the Velocity Program for an entire year and complete more than one 90-day advanced-level program? We’ll more than double down and pay you $1,500 CAD (i.e., you’ll be paid an additional $1,000 CAD bonus) on your 1-year anniversary of discovering and learning how to apply your genius. It’s just one more way to celebrate your hard work when you achieve your goals!

Discover Your GeniusNo obligation to join next level.

$ 500

per review

Velocity 1.0Fast results!

$ 6,000

payable in 3 installments

Velocity 2.0Faster results!

$ 9,000

payable in 3 installments

One Last Thing…

What about a money-back guarantee?

Velocity is only for business owners and entrepreneurs who are all in. There are no refunds for those who quit mid-program. Especially as we’ll have completed many hours of work on your behalf before you even have your first session with smartstartcoach.

We realize collaborative coaching isn’t for everyone and work hard to enrol only those who can truly benefit from and handle the advanced-level work in our LEVEL 2: Apply Your Genius program. But, we only want satisfied clients.

If you don’t feel Velocity 1.0 or 2.0 are a good fit, let us know within 30 days of your first work session and we’ll release you from completing the program and making any further payments (i.e., your remaining installment payments 2 and 3).

The best time to apply to Velocity was yesterday.

The second best time is now.

Discover your genius and let’s find out where we can take your business today!

Discover Your GeniusNo obligation to join next level.

$ 500

per review

Velocity 1.0Fast results!

$ 6,000

payable in 3 installments

Velocity 2.0Faster results!

$ 9,000

payable in 3 installments


What can SMARTSTART do for me?

SMARTSTART programs are specifically designed to relieve the confusion, frustration and disappointment small business owners and entrepreneurs encounter as they struggle to build successful businesses in the real world and online. No more dealing with contradictory or inappropriate information. No marketing hype or false promises. Just clear and honest answers, personalized just for you, and an approach that can work for anyone prepared to do the work.

Is Velocity right for you?

Velocity is definitely not for everyone. But, if you’re serious about wanting a business built to last and all in with respect to what’s required of you to make it happen take a test drive by starting with a Discover Your Genius total business review.

This exercise is required before you can be considered for the advanced level of the Velocity Program: Apply Your Genius but does not obligate you to purchase it. And, it provides everything you need to know to move forward with your business independently without our help. Our unprecedented level of dedicated professional support is available to you if you are accepted into the advanced program and want to purchase it.

What does the full Velocity Program provide?

Consider completing both levels of the Velocity Program if:

1. You want results you can see.

Stop settling for less than you need and deserve. Velocity shows you how to use your own genius to power your future success beyond what you thought possible for you.

2. You want clear answers.

Eliminate confusion over constant changes in digital marketing and conflicting and baseless business-building recommendations. There are certain things everyone has to do to build a successful business. SMARTSTART cuts through the noise so you understand what will work for your unique strengths, skills, experiences, and capabilities.  Clarity means less stress and less wasted money on tools, programs, and services you don’t need.

3. You are all in and ready for long-term success.

Stop believing there’s a magic solution for sale out there. There isn’t. And stop believing you can transform your business in 4 weeks. It won’t happen. But 3 months? Big things can and will occur if you commit to doing the work required.

Make your choice: Do you want smoke and mirrors or do you want to get serious about building your business in a way that can transform your entire life?

4. You benefit from personal attention.

We can’t work with everyone. There just isn’t enough of smartstartcoach to go around. But if you are a good fit for Velocity and are committed to achieving long-term business success there might be a spot for you in the advanced level of the program. The first step is completing the business review process so you can Discover Your Genius!

5. You want a coach who cares.

SMARTSTART isn’t just a community; it is a family. We know our members and their businesses by name, smartstartcoach talks to them regularly, shares their great work all over the internet and promotes their products, services, and programs to others (not as an affiliate – that would be a conflict of interest). It’s an honour to be a part of your journey, and we want you to feel supported in every part of your work in our programs.

Need more time to think about SMARTSTART?

Membership in our Insider Community is free. Join here.

Ready to learn more about how to use your unique gifts, talents and experiences to move your business forward? Discover Your Genius can do that for you if you invest in it. There is no obligation to join the advanced level of Velocity.

Ready to invest at least 90 days working collaboratively with smartstartcoach to build your business in a way uniquely designed to focus on your strengths and fit your life and needs? Purchase Discover Your Genius below first. Then you can consider purchasing the Velocity Program that best suits your needs at the end of the genius discovery process if there are any open spots available.

Discover Your GeniusNo obligation to join next level.

$ 500

per review

Velocity 2.0Faster results!

$ 9,000

payable in 3 installments

Velocity 1.0Fast results!

$ 6,000

payable in 3 installments