Meet the SMARTSTARTcoach

Discover your genius.

Well hello there,

In case we haven’t met before, I’m Linda Lopeke, the strategic business advisor also known to many as smartstartcoach. I’m a fellow entrepreneur, and an accomplished professional, who is curious, direct, sincere, hard-working, and generous. I stand for the freedom to choose yourself and make your life your life’s work.

How about you? What do you stand for?

Work is my spiritual practice. I honour the gifts, experiences, and those who helped me achieve my professional success by sharing what I’ve learned for the benefit of others.

My genius is the ability to help you discover and connect with the potential hidden deep in the soul of your business. And I have a natural talent for showing you how to turn your “to dos” into “ta das”! YOU have a special genius and natural talents too, even if you are not aware of what they are or how to use them effectively just yet.

Would you like to discover your own genius and learn how to use it to move your business forward and make competition irrelevant?

SMARTSTART is the perfect place to be for those who say “yes“!

It thrills me to help digital entrepreneurs and small business owners get their best work out into the world, build companies strategically, develop core professional competencies and become masters of business management, and excel as industry leaders.

Supporting you as you learn how to use your unique genius to power your business success is my chosen path for leading the change I want to see in the world.

Why me?

Since 1983, I’ve helped many thousands of people and hundreds of companies of all sizes and descriptions see themselves, their businesses and their opportunities differently.

Here are just a few of my 300 or so corporate clients you might recognize:

Smartstartcoach - Corporate Clients

But you don’t need to be a big company to work with me — I love helping those just starting out succeed even more. Your gifts and creativity power the future! And I want to see you thriving and absolutely crushing it out there!

It pains me to see smart, inventive, passionately committed people drowning in misinformation, struggling to make their businesses work using trial and error, while losing sight of their unique essence and voice, questioning their own self-worth and impact, and undervaluing their products, services, and contribution.

Why now?

These preventable situations waste time and money, impact profitability, erode confidence and self-esteem, disrupt personal lives and relationships, and keep you from sharing your best work with the world.

So I decided to do something to help you build a better business faster.

In 2003, I created SMARTSTART. It’s for new and up-and-coming business leaders and professionals who are ready to embrace their true selves, who want to live and work by their own rules, and who need to be able to confidently deal with the increasing demands and challenges of a growing business.

My newest offering, the Velocity Program, is for business owners and entrepreneurs who are all in. People fueled by innovative collaboration and dedicated to serving others. People who want to build a business that matters and lasts.

Does this sound like you?


Big or small, on average, my clients earn a minimum 10x return on their investment in working with SMARTSTART and reduce their risk of business failure.

Did you know 90% of online startups fail in their first 120 days of business and only 1% of web-based businesses ever make a dime? Sobering, isn’t it? It’s a statistic not shared by those working overtime to sell you the dream of effortless success that’s just one magic formula, two clicks and your credit card away.

And it makes me so very sad, not to mention annoyed with them and afraid for you. I HAD to do something about it. Which is why I created SMARTSTART.

I’m dedicating the rest of my life to helping digital entrepreneurs and new C-level executives hone core competencies, develop new skills, and grow personally and professionally into exemplary visionary leaders.

Are you ready to get your best C-game on? Join SMARTSTART. I would love to have you become a member of our awesome family of mission-driven entrepreneurs and savvy small business owners!



Unleash the small business hero in you.

SMARTSTART is the most comprehensive strategic business development and leadership program available for creating a business and life you love. With a twist.

Our client success stories are created in ways unique to each business owner.

That’s right! Our goal is to help unleash the small business hero in you. SMARTSTART changes how you think about yourself and your business. We always start where you are but work on your end game too. All strategic and tactical decisions you make flow from there.

Stop blending in. Stand out from the crowd and make an impact!

Trying to build your business in a way that was successful for someone else?

Copying what others have done does not work. You are not them. And all those generic blueprints and roadmaps you’ve been downloading? Forget about them.

Strategically focused work, in 12 critical areas needed for all business success, is the faster way to get from where you are to where you want to go. Working in 90-day blocks (traditionally called fiscal quarters), stretching your comfort zone, and focusing your attention on making steady progress, in small measurable steps, along the way changes everything.

It reduces your risk of failure. It gives you four chances each year to pivot and change course when correction is needed. And it transforms your business — taking it all the way from idea to impact.

Not thrilled with your business results and income to date?

Change it with SMARTSTART!

You can build a business you love that’s as unique and valuable as you are without sacrificing your health and relationships. A business that:

  • generates ongoing, predictable income that supports your lifestyle,
  • adds meaning and purpose to your life while making a positive difference to others, and
  • creates an impact so powerful, competition becomes irrelevant.

Find The Magic Door!

Some people are selling what you see as magic solutions. There are no magic solutions. There is The Magic Door.

SMARTSTART cannot open the door for you. No one can. You learn how to recognize the door and I know magic waits for you on the other side.

No key is required to enter. A magic door opens automatically for you when you do the hard work required, not just on your business but also on yourself.

You can’t always find The Magic Door on your own. Sometimes you need someone to help you find your way.

And, over time, as you experience the transformation in your results available to you through SMARTSTART, you discover many magic doors that can open for you. Each one more compelling and awesome than the last.

Experience the SMARTSTART difference.

SMARTSTART isn’t one-size-fits-all!

SMARTSTART provides custom-tailored programming, unique to you, that solves tomorrow’s problems today. Solutions that are the best fit for where you are on your business journey right now — even if you’re stuck in the just-an-idea stage.

SMARTSTART helps you build your business strategically by working collaboratively with you to increase:

  • your customer base,
  • the amount of money your perfect people spend on your products and services, and
  • the frequency with which they do business with you.

These are essential to creating sustainable income from your business. But they’re not the only factors in your success. You too must commit to continuous learning and professional growth.

SMARTSTART isn’t like any other coaching you’ve had before.

You are never the same person after you go through a magic door. And the things you learn about yourself and your business, through SMARTSTART, remain with you for a lifetime.

Your thinking stretches beyond current comfort zones. Your success comes from a state of grace and personal power, not by following the crowd or the latest trends. What is possible for you has no limits other than your imagination.

All of your critical business decisions are backed by science and validated by real-world testing. You learn to choose yourself and trust the evidence and your instincts.

SMARTSTART is often copied but never duplicated.

It’s the place to be to get the results you want but don’t have and change the results you have but don’t want.

Our members represent the highest standards of professionalism, excellence, and achievement. And it gives me great joy to help them in any way I can while learning from them too.

Your best work, along with your confidence and pride in all you’ve accomplished, leaves you able to say: “I have my own business and it’s making a positive difference in the world and in people’s lives!

P.S. Not a member of SMARTSTART yet? Join our free Insider Community here. Gain an instant advantage over competitors just by using what you read in our monthly newsletter!

SMARTSTART has helped clients of all sizes and descriptions create revenue, reduce expenses, and acquire funding in amounts ranging from tens to hundreds of thousands to millions of dollars.

Many of smartstartcoach‘s methods are unusual. However, they are so effective they’ve been featured in Harvard Business Review multiple times. And her work has been seen in many other noteworthy places too.

The Velocity Program is the most practical way of working with smartstartcoach today.

At the start of the day it’s about possibilities. At the end of the day, it’s only about results.

Linda M. Lopeke Velocity

Not sure of the difference SMARTSTART can make? See what those who’ve already worked with smartstartcoach have to say about the experience here. Better yet, try it out for yourself. Join SMARTSTART and start putting your genius to work for you today.